Working closely with each client, we gain a complete understanding of their vision for brand expansion and define specific objectives to be met. We analyze the retail marketplace and identify target areas that are essential for reaching our client's goals.
About Us
Arabella Enterprises is a branding and licensing agency, specializing in building successful lifestyle brands across many categories of merchandise. Over the past 25 years, our team has been dedicated to creating success through proven strategies and thoughtful planning. With our extensive experience and industry expertise, we build lifestyle programs that work.
• BROAD EXPERIENCE •
The team at Arabella Enterprises has a broad spectrum of experience covering all aspects involved in the
development of successful licensing programs. We have personal experience in licensing sales, contract
negotiation, retail development, product development, the trademarking process, marketing, public relations
and the management of extensive licensing programs.
• MULTIPLE SUCCESS STORIES •
Not only have we built multi-million dollar licensing programs from a variety of properties, whether based
on a brand, a television series or children's books, but we have also developed a successful worldwide
licensing program for bobbypin, a brand that started from a unique concept that we developed without benefit
of major media support. Under our direction, the bobbypin program had international success, with more than
75 licensees worldwide.
• FAR REACHING CONTACTS •
We have strong working relationships with key licensees in all product categories, including consumables,
publishing, apparel, sleepwear, fashion accessories, toys, game apps, bedding, home décor, tabletop and
social expressions. We have personally presented licensing programs to numerous retailers including Neiman
Marcus, bloomingdales, Macy's, Lord and Taylor, Target, Toys R Us, FAO Schwarz, Sears, JC Penney, Walmart
and MarMaxx.
• WE'RE A ONE STOP SHOP •
We work with our clients to create the right strategy and product introduction plan, we help develop the
creative vision for the brand expansion program, disseminate the vision to all licensees, bring in the right
licensees for each category and successfully manage all aspects of the program. We make it seem effortless
to our clients due to our diverse licensing and brand building experience on numerous programs. Our plan is
to remain small and effective so we can move with agility while we maintain a direct line of communication
with each client.
